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Showing 1 out of a total of 1 results for collection: College of Business and Economics. (0.0 seconds)

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Does strategy matter for an enterprise market performance? A theoretical review of marketing strategies and industry life cycle (ILC)

Nimusima, Pereez; Karuhanga, Nathan (2019)

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- Nimusima, Pereez (1)
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- Strategy; marketing strategy; market performance; industry life cycle (1)
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- 2019 (1)
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