ROLE OF LEADERSHIP IN ETHICAL MANAGEMENT OF MUSIC INDUSTRY A CASE STUDY OF RWANDA MODERN MUSIC (2007-2018)

Abstract

ABSTRACT Leadership is very important in achieving common goals ethically where management has to coordinate all activities towards set objectives with respect to the ethics of the society. Creative industry (where music sector belongs) uses both innovation and creativity that sometimes may not be in compliance to the standards and rules within the working society therefore there is a need of having or initiating ethical management in place so that a set vision, goals and objectives can be reached ethically. The main objective of this research was to assess the role of leadership from (music label leaders, and in-charge leaders from governmental institutions) in ethical management of Rwanda modern music. Specifically the study targeted: analyze the government policy, guidelines and standards applicable to Rwanda music industry with an emphasis on ethical practices; -examine the level of awareness of musicians about Rwandan values and taboos that help them in behaving ethically;-examine the role of in-charge leaders in keeping INDATABIGWI(special name given to musicians who attended Itorero) on track and examine the relationship between leadership styles of in-charge leaders of music organizations and the ethical upkeep in their practices. Theoretical review was undertaken with the purpose of helping to understand deeply the issue, constructing conceptual framework and formulating both questionnaire and interview guide. The research has used both descriptive/analytical research design and applied grounded theory. 44 randomly selected musicians were served pretested questionnaires and 11 leaders (5 from music labels and 6 in-charge leaders from governmental institutions) were interviewed to supplement the data. The major findings of the study show that there are no rules and regulations to follow in Rwandan music industry, there is a lack of interaction between in -charge leaders and musicians to create ethical management and digital revolution has impacted behaviors and lives of musicians. The study recommends that in-charge leaders may shape a clear path to be followed by musicians, get interacted with them and. All musicians have to be active through their unions and they have to be more creative. The suggested future topics should focus on the identification of required traits and qualities of a leader to create sustainable ethical management within music industry.