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Does strategy matter for an enterprise market performance? A theoretical review of marketing strategies and industry life cycle (ILC)
Nimusima, Pereez
;
Karuhanga, Nathan
(
2019
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Author
Karuhanga, Nathan (1)
Nimusima, Pereez (1)
Subject
Strategy; marketing strategy; market performance; industry life cycle (1)
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Date Issued
2019 (1)
Has File(s)
Yes (1)