EFFECT OF ADVERTISING ON SALES PERFORMANCE OF PRIVATE ORGANIZATIONS IN RWANDA Case Study: INYANGE INDUSTRIE

Abstract

Advertising is a basic Marketing device and compelling correspondence medium. The fundamental goal of any advertisement is to empower the sales Promotion, straightforwardly or by implication by attempting to make grand claims about item execution. The question is, has any organization endeavored to survey the effect of its advertising on sales performance in Rwanda? The reason for this study was to investigate the effect of advertising on sales performance. The study was explorative in nature and likewise attempted to make a quantitative and qualitative evaluation of Advertising on sales performance of Inyange industries. The principle examination instrument utilized as a part of this study was Questionnaire and interview. The people from different departments in Inyange industries and customers help us in collection of data and co-operate with us. I use different statistical tools for finalizing the information. The result are described here are based upon different statistical test. Toward the end of the study, it was understood that the majority of the organizations bore witness to the way that advertising is powerful in boosting sales the greater part of the organizations did not have a year by year figures of promoting expense and sales expenditure for a quantitative and qualitative evaluation of the genuine increment in deals for every comparing increment in advertising expenditure