Social responsibility strategy: A comparative case study between Energy Utility Corporation Limited & Rwanda Red Cross

Abstract

This study is based on evaluating the Social responsibility strategy: A comparative case study between Energy Utility Corporation Limited and Rwanda Red Cross. State owned enterprises (SOEs) are legal entities created by the government in order to undertake commercial activities in the government‟s behalf; they play an important role in the country in providing social responsibilities. A non-governmental organization (NGO) is any non-profit organization which volunteer; organized on a local, national or international level. This study examines the SRs toward state owned enterprises and NGOs. The interview questions have been applied on 2 organizations such as EUCL and RRC to evaluate the effect of SR on the performance of the strategy. Findings indicate that there exists a positive relation between SR and the performance of the strategy. Practicing CSR strategies have a positive impact on the organizational performance. SR leads to the organizational performance with good relationship to all stakeholders such as community, customers, and employees because it improves the brand image and the corporate reputation. Thus the aim of this study is to evaluate the effect of social responsibilities on the performance of strategy in the SOEs and NGOs.