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Assessing the role of positioning strategy on market performance of soft drink manufacturing enterprises (SDMEs) in Rwanda
Nimusima, Pereez
;
Karuhanga, Nathan
;
Mukarutesi, Dative
;
Gasana, Charles
;
Kampire, Charity
;
Turyamushanga, Labson
(
2019
)
Assessing the Relationship between Employee Motivation and Productivity in Nyagatare District in Rwanda
Nimusima, Pereez
;
Tumwine, James
(
East Africa Research Papers in Business, Entrepreneurship and Management
,
2016
)
Does strategy matter for an enterprise market performance? A theoretical review of marketing strategies and industry life cycle (ILC)
Nimusima, Pereez
;
Karuhanga, Nathan
(
2019
)
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Author
Nimusima, Pereez (3)
Karuhanga, Nathan (2)
Gasana, Charles (1)
Kampire, Charity (1)
Mukarutesi, Dative (1)
Tumwine, James (1)
Turyamushanga, Labson (1)
Subject
Rwanda, motivation, productivity (1)
Rwanda, positioning strategy, market performance, RBV, soft drink manufacturing (1)
Strategy; marketing strategy; market performance; industry life cycle (1)
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Date Issued
2019 (2)
2016 (1)
Has File(s)
Yes (3)